Fractional | AWS
At Essential Hires | Fractional | AWS, we partner with CEOs and go-to-market leaders at software and services companies to build AWS alliances that deliver.
Our fractional AWS alliance leadership gives you a senior alliance leader without the full-time cost, whether you’re starting your AWS journey, filling a gap left by a departing alliance lead, or ready to get more from the partnership you have.
We help set the strategy and plan, apply for the right AWS programs and funding, empower your teams to co-sell and co-market with AWS, then measure the impact. Rinse & repeat annually.
You get the playbooks and the hands-on leadership to make AWS a real growth channel.
Consulting & Fractional Leadership
Focus areas include:
Performance Management & KPI Systems
• Build review structures that tie skills to learning
• Roll out performance reviews to support ramp and growth
• Identify problem areas early with structured processes
• Provide KPI tools to track goals and productivity
• Deliver coaching frameworks to guide peak performance
GTM, BD & AWS Alliance Fractional Leadership
• Evaluate and improve your GTM, Business Development and Alliance strategy
• Institutionalize new processes and/or roles
• Implement tactical and long-term solutions
• Counsel software/technology requirements and applications
• Generate more activity, partners, leads, opportunities, sales and revenue
Leadership & Talent Development
• Map skills to training needs with a skills matrix
• Design programs and IDPs to grow recruiter skills
• Combine training + coaching to move from intro to mastery
• Create career checklists for promotion readiness
• Develop leaders to drive performance at every level
Hiring & Onboarding Experience
• Evaluate and improve your hiring process
• Create ideal employee profiles and job descriptions
• Design structured interviews and candidate questions
• Strengthen your employer brand and candidate experience
• Build onboarding schedules and learning systems for faster ramp
Build the company you envision.
Partner with us to optimize leadership and performance
Start with a free strategy session.